HELLO, I'M
Zoë.
A.B.D. Marketing PhD Candidate, Drexel University
I research how consumers use identity to interpret music and political activism from companies.
STOP ME IF YOU'VE HEARD THIS ONE BEFORE:
Consumer Responses to Familiar Music in Marketing Contexts
Invited for revision at AMS Review
I, ME, MINE:
Consumer Sharing Behaviors When "Their" Music is Used by Brands
TIMES, THEY ARE A-CHANGIN':
Music, Emotional Reasoning, and Consumer Political Beliefs
The Mediating Effect of Social Identification on Civic Duty and WOM Among Community Orchestra Subscribers
Publications.
Korschun, D. and Z. Godfrey (2020). Corporate Political Activism and Employee Responses. In D. Haski-Leventhal, L. Roza, & S. Brammer, (Eds.). Employee Engagement in Corporate Social Responsibility. SAGE.
Godfrey, Z. (2019). “Praise the Lord and Pass the Ammunition”: Propaganda music as a governmental marketing tool during the WWII era. In L. Abrams & K. Knoblauch (Eds.), Historians Without Borders. Routledge.
Awards & Grants.
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2022 - Recipient of the Teck-Kah Lim Graduate Student Domestic Travel Subsidy Award
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2022 - Society for Marketing Advances (SMA) Doctoral Consortium Fellow
2022 - Winner of the Dr. Tom Hindelang Outstanding PhD Student Instructor Award, LeBow College of Business, Drexel University-
College-level award: Annual award granted to two PhD students from the LeBow College of Business
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2022 - Winner of the Marketing Department Outstanding PhD Student Instructor Award, LeBow College of Business, Drexel University
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Department-level award: Annual award granted to one PhD student from the Marketing Department at the LeBow College of Business
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2022 - Recipient of Travel Grant for TCR-AMA Impact Festival
Education.
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PhD Candidate in Marketing: Consumer Behavior
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LeBow College of Business, Drexel University, Class of 2023
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Master of Business Administration
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Drucker School of Management, Claremont Graduate University, May 2018
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Bachelor of Science in Marketing
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La Sierra University, June 2016
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Honors Program, Summa Cum Laude
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Bachelor of Arts in Music
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La Sierra University, June 2016
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Honors Program, Summa Cum Laude
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Experience.
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Finance Intern, LA Opera, May-August 2017
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Marketing Intern, A Noise Within Theatre, Pasadena, January-May 2017
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Alumni Relations and Career Services Assistant, Sotheby’s Institute of Art, Claremont Graduate University, September 2016-June 2018
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Co-founder, Executive Producer, Contemporary Performance Collective, Los Angeles, February 2015-May 2017
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Advisory Board Liaison, La Sierra University Department of Music, August 2015-June 2016