BIO

Hello! My name is Zoë. I am fascinated by corporate identity signaling, from brand use of music to corporate political activism, and how consumers respond to such signaling using their own identities.

 

Born and raised in Northern California, I moved from north to south for college and graduated from La Sierra University in Riverside, Southern California, with a B.S. in Marketing and a B.A. in Music. During that time, I co-founded a concert production company for new works of contemporary chamber music, I performed the premiere of a double-harp concerto, and I worked frequently as a gig harpist. I graduated with an M.B.A. from the Drucker School of Management at Claremont Graduate University with a concentration in the management of media, entertainment, and the performing arts. When my senior honors thesis was accepted to a conference and later published as a book chapter, it sparked my interest in a career in research. I am earning a PhD in Marketing, Consumer Behavior concentration, at Drexel University's LeBow College of Business.

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I am currently A.B.D., expecting to defend my dissertation in May 2023. I bring my passion for music and technical expertise to my research, which explores brand use of music and consumer responses, even responses beyond the brand relationship.